Train like
you mean it.
247 Athlete Lab is live coaching, expert Q&A, and a growing library of guides and sessions — built for triathletes at every distance, from your first sprint to your first Ironman.
Everything a coach or a club gives you. Without the price tag, and without the gatekeeping.
And if you've already got a coach? This is everything they don't cover.
Join the waitlist and start receiving The Daily Split — our free daily endurance briefing — while you wait.
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A coach is brilliant.
If you can justify it.
A good triathlon coach will transform your training. They'll also cost you more per month than most people spend on their car.
A club will give you people to train with. It'll also give you committee politics, cliques, and a 6am session that assumes you already know what you're doing.
Most age-groupers don't need either. Not yet. What they need is structure, expert access, and people to train alongside — without remortgaging anything or earning their place in a hierarchy.
That's the gap. That's what we built.
For less than most people spend on a single coaching session, you get a month of it.
A structured membership
for athletes who take
their training seriously.
Not a noisy Facebook group. Not an app you open twice and forget. Not generic motivation.
247 Athlete Lab is expert-led, coach-driven, and built around a fixed weekly rhythm — so your training decisions get better every single week, not just when you stumble across a good podcast.
Train smarter.
Train consistently.
Go further.
Train Smarter
Three live sessions every week, each built around a single topic worth an hour of your attention — led by coaches and specialists who know that subject better than anyone. You stop guessing and start understanding why you're doing what you're doing.
Train Consistently
A fixed weekly rhythm you can build your life around. Not a plan you abandon in week three — a routine that shows up whether you're motivated or not. That's what actually changes results.
Go Further
Sprint today. Olympic next year. 70.3 after that. Whatever rung you're on, there's someone here who's already climbed it — and a session next week that gets you closer.
You won't be the
worst one here.
You'll be the newest.
Here's the thing about a room full of triathletes at every distance.
The person who just signed up for their first sprint is in the same session as someone training for Kona. And that isn't a problem — it's the entire point.
Because everyone in this room was once exactly where you are. The athlete two rungs above you remembers what it felt like to panic in open water. They'll tell you what they wish they'd known. And in eighteen months, you'll be the one telling someone else.
Nobody here is judging where you're starting. They're just glad you started.
Everything you need.
Nothing you don't.
Three live sessions. Every week.
Three expert-led sessions a week, same nights, every week. Each one built around a single topic worth an hour of your attention — led by the coach or specialist who knows that subject best. Show up live and ask your question directly, or catch the replay before work. Either way, you never miss a week.
Training is only
part of it.
Getting faster isn't only about the sessions you do. It's about how you think on a bad day. How you eat, sleep, and recover. How you stay in this sport for twenty years instead of two.
Most training products stop at the training. We're building the layer around it — the guides, the specialists, the conversations you can't have anywhere else, and the people who've already been where you're going.
Whether you have a coach or not, there's nothing else quite like this. That's the point.
First Tri Guide shows you
how to finish your first tri.
247 Athlete Lab helps you
get better at every one after.
If you've been working through the First Tri Guide programme, you're already in the right place. 247 Athlete Lab is the natural next step — the ongoing coaching, Q&A and expert support that carries your training from first finish to serious improvement.
Your first finish
Guided programme for your first triathlon — gear, training, race day execution.
→ Visit First Tri GuideEvery race after
Weekly live coaching, expert Q&A and a growing library — for athletes committed to getting better.
Join the Waitlist247 Athlete Lab launches with triathlon first — that's where our coaching depth is strongest, and we'd rather do one thing properly than two things badly. A dedicated running journey is coming next. Join the waitlist and you'll be first in when it opens.
Start where
you are.
247 Athlete Lab isn't open yet. Join the waitlist and you'll be first to know when it is — plus you'll start receiving The Daily Split immediately.
Whatever rung you're on. Whatever you're chasing. Start where you are.
Join the waitlist and start receiving The Daily Split — our free daily endurance briefing — while you wait.